What Is Digital Product Blueprint?
The Digital Product Blueprint takes the best of what I’ve learned about identifying a profitable niche – whether you’re new and this is for your first product or you’re already in the industry and identifying your next niche or product opportunity, then creating your digital product, packaging it, creating the marketing for it, getting traffic and customers, and building funnels to convert sales over the long-term.
The course will be a combination of trainings, a member’s area with some of our top courses included, and implementation/tech tool classes.
This course is a “step by step” program, so that anyone creating their information product can plug and play, and create a digital product that is in demand.
Here is what is taught in the 6 coaching modules:
Module 1:Orientation Fast Start
- An overview of the Digital Product Blueprint System and the different components showing you exactly how and when to use each one
- Very important mindsets that you’ll need to succeed and have fun during our journey through this program together
- How to set yourself up to get the most from this training over the next 90 days and beyond
Module 2:Targeting Your Niche
- A complete system to find, select and narrow possible niches so you find the “sweet spot” where you can create a product that will sell itself – and don’t waste money on unprofitable ideas
- How to take your niche and carve out an entire category. Doing this can instantly makes you the industry leader and makes it virtually impossible for your competition to be successful
- The step-by-step process to create your ideal customer avatar so you have laser focus when building your product and doing your marketing
Module 3:Creating Your Product
- Learn 7 powerful knowledge frameworks that make creating a high quality product your customers will love to buy a quick, easy and fun process
- Not all products are equal – discover advanced product design strategies so you can command a premium price for any product you create
- How to increase the value of your product by giving it the right name. (Note: many customers will judge your product by what you name it, it’s important you get this right)
Module 4:Building Your Marketing
- A complete crash course in how to get new customers using “Education based marketing, so you don’t have to rely on any dishonest or unethical sales & marketing tactics
- How to use my proven marketing templates, so all you have to do is fill in the blanks, and you’ll have ready to use, winning marketing
- How to turn your own story and experiences into the biggest asset you have when marketing your products
Module 5:Launching Your Product
- The counter-intuitive technique I have used to generate hordes of traffic in every launch I’ve done. I show you what it is and exactly how to deploy it in your business
- How to approach new partners and get them excited to say, “YES” to promoting you and your product launch
- How to architect an irresistible product offer that makes it easy for your customers to enroll in your product during your launch
Module 6:Email Mastery
- How to create and set up the ultimate email follow up sequence for your business to convert the leads you have into buyers
- Get my highest converting email templates so you know exactly how to write emails that will not only provide value, but allow you to offer your products
- Several simple techniques, tricks and hacks that will make writing emails fun and easy and FAST.
How To Find Your Big Idea
Each of us has a “big idea” for a book or teaching course that would be incredibly valuable for others. Each of us has knowledge, expertise and a story that we can use to create a unique educational product – that we can use to monetize our life experience. We have all seen ebooks, audio books, video courses, webinars, interview programs, and many other formats being sold online. These are all examples of what are called “digital products.” You have been watching as teaching and training businesses are exploding online. What do the famous teachers and big launches have in common? Almost all of them are ofering a digital product for sale.
If you look around today, you’ll notice three things:
- Everywhere, people are reading, watching videos and listening to information that they search for and find online.
- The amount of time they invest doing it is growing.
- The amount of money they invest doing it is growing.
Over a billion iPads and iPhones have been sold already. And what are these devices used for? More and more, they’re used for reading books, listening to audio programs, watching videos, and attending online courses. And who is creating the most successful ebooks, video courses, and other digital products? Regular people, who have learned how to do it, from scratch. I believe that everyone should have a digital product. Everyone should have a way to share their knowledge with others, and do it in a way that is valauble, so they can sell it. What do you need in order to get started? You need a BIG IDEA. You need an idea for your product. An idea that is the seed of a product that will share the most important and valauble part of your life experience and story. An idea that will inspire you to finish your digital product, and then use it to build your online business. Use the exercise on the following pages to identify YOUR big idea, so we can build a digital product around it.
Target Your Niche
When most people decide to create a digital product, they begin by imagining the “widest audience” possible, and then creating a product that tries to “appeal to everyone.” It’s counter-intuitive to narrow your niche, and target a smaller group of people. When you “narrow your niche” you actually target a group that is more motivated, and more likely to buy your product. Use this 3- question exercise to identify a smaller group of people who are more likely to buy your product.
Question #1: Is your target customer motivated?
It’s best to start out identifying a person who has a need, and who is feeling a strong emotion – an emotion that is motivating them to get the need met. It’s hard to sell a product to someone who isn’t motivated already, so start by identifying a group of people who are motivated. Describe your group of motivated potential customers here:
Question #2: Are they searching for a solution?
Next, within the group of motivated prospective customers, it’s important to find the sub-group of people who are out looking for information and solutions. I like to say “look for customers who are looking for you.” This is an opportunity to use the free Google Keyword Tool to make sure people are searching for solutions in your niche. Describe the solution they’re searching for here:
Question #3: Are they having a hard time finding the right answer?
Once you have identified a group of people who are motivated and searching for solutions, ask yourself: “Are these people able to find a high quality answer online?” If you’ve done a good job with the first two questions, you’ll be likely to have identified a niche where your knowledge and story will make a more valuable digital product than they can get. Write down why your answers are better for these people, and why they’ll get more value learning from you:
Your Big Idea
Your Big Idea… the idea that you can use to create a digital product that people are already searching for… a digital product that they already want to buy from you… is a combination of three things. First, you must identify what you’re naturally great at. Next, you must target and narrow your niche. And finally, you must share your story and key learning insight. The place where these three overlap is your big idea. Once you identify it, make this the core of your digital product…
How To Turn Your Big Idea Into A Digital Product
Your Big Idea is the seed that becomes your digital product. You use your digital product to build your online business. Your online business provides the income to fund your ideal lifestyle. Your lifestyle then gives you the freedom you need to make the contribution and impact you want to make in the world.
The new mark of success is an online business. When I first started, no one seemed to think that my online business was a big deal. But now, when people hear that I have an online business, they say “Oh!” – and want to learn more.
If you take a moment and think about it, you’ll realize that there are people all around the world, right now, who are online searching for the information that you have in your head. Right now, right at THIS moment. Imagine them for a moment, running into challenges in their lives, and going to their computers to search for solutions and answers. What are they finding? Are the answers that they are finding as good as the answers you could provide?
A tip: Create the outline of your digital product based on exactly what people are searching for online – this way, when you tell them about it, the product literally “sells itself.”
When you create your first digital product, and then someone buys it and uses it to learn what they need to know, you also have a big “ah-ha!” realization: You see that you can create a book, audio course, or other program that goes out and “does the teaching for you.” And you realize that instead of you having to go, you can send your product to do the teaching. This frees up a tremendous amount of time that you can then invest creating your next product, and your next one.
When I created my first digital product, which is a book, it changed my life. The book was doing the teaching, and I was building my business. When I created my second digital product, my business doubled instantly. And each product after that has become almost like its own little business running within my business, teaching people around the world, and adding value to my business and income.
A tip: When you release your second digital product, offer it as an “upsell” to people who are in the process of buying your first product. If you do it right, a surprising number of them will take this additional sale, and it becomes “found money” to your business and your profit.
Outline Your Digital Product
Here’s a formula for creating an outline for your digital product. Start with the things that people are already searching for. This way, you can tell anyone who is searching for solutions that your product has them. Next, put these in the order that someone should learn them. Finally, add in all the other elements that you know they need to learn (that they’re not even thinking about), including your stories and formulas for getting results.
What are people searching for online, specifically?
Make a list of the words and terms that people are searching for online. Get a list of at least 5-10 top search terms that people are using to search for the results they want. This creates a product outline that literally “sells itself” (because it’s based on what people are already searching for!).
What order would be best to teach these solutions in?
If you were just making your product based on these search words and phrases, what order would you teach them in, to make your product easy to understand?
What else does someone need to learn, that they may not even know to ask for?
Finally, what other things does someone need to learn in order to get great results in their area of life or business? This is where you teach all of the special things that only you know (this will probably be most of your product).
A Product That Sells Itself
I often say “sell them what they want, then teach them what they need to learn.” When you use this formula to create an outline for a product, you design it so that it hits on the “emotional hot buttons” of people who are most likely to buy your product from you. It’s a simple, powerful way to make sure that you’re creating something that will “sell itself” – and be easy to create marketing for when the time comes. If you do this correctly, your marketing becomes easy. Keep this formula handy, and use it to design each of your future digital products.
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